TuSimple

Anthem

ANIMATION/

DESIGN/

BRANDING/

VFX/

UI/

ANTHEM/

2020

Since its very inception, we have stood shoulder-to-shoulder with the trailblazers of the autonomous trucking industry, TuSimple. As the world's largest manufacturer of autonomous trucks, their ambition knows no bounds. So, when they unveiled their groundbreaking network, we knew that our collaboration had reached a new pinnacle. Brace yourself for the unveiling of a film that defied all odds—a testament to resilience in the face of a global pandemic.

A Better Path Forward

The creative challenge was to development of a visual language that would encapsulate the essence of TuSimple's revolutionary network. It had to be simple enough to be easily understood, yet nuanced enough to accurately represent the complex technology at its core. A delicate balance that demanded our utmost dedication.

And so, we delved deep into the heart of TuSimple's vision, meticulously crafting a visual language that would resonate with investors and users alike. Every line, every color, and every element chosen with utmost precision. The result? A visual experience that transcended boundaries, bridging the gap between cutting-edge technology and human understanding.