Taco Bell

ESPN

DESIGN/

2D/3D ANIMATION/

SPORTS/

MIXED MEDIA/

2020

The battleground was set, and the ultimate prize glittered in the distance: the prestigious "Student Section of the Year Award." With adrenaline pumping through their veins, college fans locked horns in a fierce, high-stakes race to claim this coveted title. Every cheer, every dance move, and every awe-inspiring moment brought these passionate students closer to victory.

VIVA MAS

In the realm of college football, where energy crackles and excitement runs rampant, few events can match its intensity. We knew we had to set a tone that mirrored the electrifying diversity and unyielding intensity. Shapes & Forms teamed up with director Shaun Collins to blended the raw power of live-action shots, catapulting viewers right into the heart of the action. Dynamic motion graphics pulsated with every beat, pushing the excitement to breathtaking heights. Stop motion sequences added a touch of whimsy and unleashed the limitless imagination of these fervent fans. And to top it all off, cel animation burst forth in an explosion of vibrant colors, becoming the very essence of our campaign.

Our creative journey took us even further as we melded these visual marvels with a text treatment so bold, so audacious, that it demanded attention. It was an homage to Taco Bell's revolutionary "Live Más" ethos, a manifesto that echoed the untamed spirit of these college football enthusiasts.

Watch as students unite under a single banner, fueled by their unapologetic love for the game. For this is not just a campaign—it's a revolution, a testament to the undying power of extreme fandom. The challenge is issued, the battle cry resounds.